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WRITING TOOL

Advocacy Message Studio

Craft persuasive messages for civic advocacy campaigns.

Message Type

Core Message Elements

The Issue

Target Audience

Your Position

Personal Connection (Ethos)

Key Talking Points

What are the 3 most important points you want to make?

1

2

3

Supporting Evidence (Logos)

Facts, statistics, and data that support your position.

Call to Action

What specific action do you want your audience to take?

Example Calls to Action: